Mark Shale S/S 2012 Look Book
32-page catalog designed and produced for Mark Shale's 2012 Spring/Summer collection. I produced and edited the entire catalog, as well as art directed the photo shoot. The concept and tagline "Mark Shale is the Nature of Fashion" was communicated throughout this key marketing piece in an effort to re-brand this 80+ year fashion institution. Creative Direction: Marilyn Frank Photographer: Nathan Beckner Stylist: Patric Chauvez