World Relief: 70th Anniversary book
This 70th anniversary book is a singular, concise history of World Relief – the first of its kind in their 70-year history. It blends images, stories, and historical accounts in a unique format. Intended to be given as a gift to major donors, the book shows how financial contributions and direct involvement can impact the lives of many through programs that promote transformational development. This book is part of a larger effort to rebrand the organization and solidify their position as a relevant force in global humanitarian efforts. World Relief serves some of the most vulnerable populations on the planet: mother and children needing healthcare and nutritional support in Africa; refugees resettling in the US after fleeing poverty and violence in their homelands; people suffering from HIV/AIDS in Africa, Asia, and the Americas, among other groups (for an extensive list of programs visit worldrelief.org). The inspiration came primarily from a key value that World Relief holds, which is woven into their mission to empower churches to serve the most vulnerable: it’s all about the act of seeing. The very nature of World Relief’s efforts mandates bringing the most vulnerable out into the open to help them see their own potential for personal empowerment. It was important to bring that into the book in a visual way. Color was used as a vehicle to show the transformation from vulnerability to empowerment. From the opening chapter (black, white, and beige), to the closing chapter (full color), the book takes the reader on a journey filled with challenges, hope, and faith. The use of color is another layer that helps tell the story of a non-profit that had to change alongside a changing world during a 70-year period. This project received a Merit award from Graphis magazine for the 2016 Design Annual.